Alfa Romeo history is a rich tapestry of triumph and sacrifice to get these luxury vehicles to where they are today. Our Alfa Romeo dealership in Wayland is proud to be part of this legacy and help support the tradition of excellence that was founded so many years ago.
On June 24, 1910, the journey of Alfa Romeo began in Milan with the founding of A.L.F.A (Anonima Lombarda Fabbrica Automobili). The company's establishment marked the start of a century-long heritage celebrated for innovation and style. The dynamic collaboration between Ugo Stella and engineer Giuseppe Merosi led to the creation of the 24 HP and 12 HP models, setting the stage for the brand's future successes.
The Rise of Alfa Romeo
In August 1915, industrial visionary Nicola Romeo acquired A.L.F.A, expanding the company's production capabilities to include heavy machinery and aircraft engines. By 1920, the company adopted the iconic name Alfa Romeo, with the Torpedo 20–30 HP being its first model under this new identity.
This era of transformation saw Alfa Romeo winning prestigious titles, such as the inaugural Grand Prix in 1925 and the renowned Targa Florio, amplifying its prominence in motorsports. In 1929, Enzo Ferrari founded the Scuderia Ferrari racing team as an Alfa Romeo racing team, pre-dating the founding of his own luxury auto brand, Ferrari, in 1939.
Overcoming Challenges
Alfa Romeo faced financial hurdles necessitating state intervention, and in 1933, the Italian government assumed control of the automaker under the Institute per la Ricostruzione Industriale (IRI). Despite challenges, Alfa Romeo continued to craft luxurious and bespoke vehicles throughout this period. However, by the 1970s, financial strains led to the FIAT Group acquiring Alfa Romeo in 1986.
Maintaining its unique identity despite multiple ownership changes, Alfa Romeo thrived. The 2014 merger between FIAT and Chrysler Group to form FIAT Chrysler Automobiles (FCA), and the subsequent 2021 merger with PSA Group to form Stellantis, further strengthened the brand.
Today, the Alfa Romeo brand's commitment to excellence is embodied in models like the Stelvio, Giulia, and the innovative Tonale.
Alfa Romeo Frequently Asked Questions
Who owns Alfa Romeo?
Alfa Romeo is part of Stellantis, formed by the merger of FIAT Chrysler Automobiles and PSA Group.
When was Alfa Romeo founded?
Officially established on June 24, 1910, in Milan, Italy, the brand has more than a century of history.
What are some current Alfa Romeo models?
Current models include the sporty Giulia, the stylish Stelvio SUV, and the cutting-edge Tonale.
Did Alfa Romeo win any motorsport championships?
Yes, Alfa Romeo has a storied history in motorsport, including winning the inaugural Grand Prix Championship in 1925, and multiple victories at Targa Florio.